A STUDY OF ROLE OF SOCIAL MEDIA IN RURAL MARKETING WITH SPECIAL REFERENCE TO FRESH FRUIT AND VEGETABLE
Dr. Mohammed Abdul Raffey,
Assistant Professor, UGC-HRDC, Dr. Babasaheb Ambedkar Marathwada University, Aurangabad (MS)
- ISBN: 978-1-387-65048-4
- DOI: 10.25215/1387734229.23
Facebook, WhatsApp, Instagram and different media have additionally started out their operations in neighborhood languages. Rural traffic, on these apps and sites, has improved many folds. Rural web customers have reached one hundred twenty million logging in via less expensive devices. Using low-tariff information plans, they are sharing pictures and downloading songs and movies like in no way before. The numbers are going to surge. By 2020, rural buyers represent about 50% of India’s web customers to attain 315 million by means of logging in via cheaper devices, in accordance to a document via the Boston Consulting Group (BCG), the US based totally administration and commercial enterprise consultancy. The surge in aspirations, incomes and assets in a couple of approaches are clear indication of the upward thrust of rural India. Marketers want to recognize and center of attention on this phase of India in an exclusive way. The huge rural market of India is an appealing preposition however want pretty carefulness whilst planning and imposing the campaigns. In the subsequent chapters, we will talk about it in detail. We create a well-shaped Social Media Marketing layout that helps your enterprise to show your choices or work and radically change that into leads Mindwave Media being in the digital enterprise from round a decade and having a committed crew of specialists is aware your target audience that is located in the urban and rural areas of India. We be aware of what they want. They prefer an emotional join with the brand, which comes via a hands-on journey of the product or carrier that the company is offering. We apprehend their feelings and primarily based on that, we sketch our Social Media Marketing plans and techniques for the brand. Very few groups apprehend this and we are one of them! We are existing throughout India- Mumbai, Delhi, Bangalore, Pune, Jaipur and Chandigarh. However, manufacturers can contact us for any sort of Social Media Marketing for any geography in India.